Examples might include:
- The Olympics, and the enjoyment we take in thinking about sports heroes in general,
- Our blindness to "the medium as the message", highlighted in that specific context by Marshall McLuhan,
- The media's obsession with treating whole countries and corporations as organisms, personified by a single leader,
- Madame Curie's comment that we should "be less curious about people and more curious about ideas".
- The way our "public relations module" often caters to a homunculus theory of the way that our own minds work,