- pursuit of food (H),
- fear-based avoidance and/or camouflage (F),
- intra-species fighting for territory or mates or belief-systems (A),
- aggression-redirected toward e.g. pair-bonding, bauer/sports, or xenophobic-treatment of outsiders (R),
- imitation of high-status individuals, which as above may also involve denigrating others (I),
- humor and "the joy of the aha!" in model-selection (C),
All of these response-modules seem to have been naturally-selected for good reason in the worlds of our ancestors. However in the world of today they also play into the way populations as a whole respond to electronic-communications (like radio, TV, and the internet) which did not exist in ancient times.
If electronic-communications can neurophysiologically associate (e.g. by repetition) certain desired sensory-patterns and/or behaviors with these fast-reaction modules above, then they can elicit reactions that after-the-fact modules (like the PR-module mentioned below) will naturally help institutionalize e.g. by reduction to memetic-code.
After-the-fact and hence "slower-by-comparison" modules might instead involve:
- public-relations or "knower in charge" self-narrative construction (P),
- prefrontal-cortex reasoning in general (L),
Somewhat illogical (L) but none-the-less successful examples of modern-world uses for these "modules with ancient roots" include:
pattern/behavior | modules | supported consequence |
---|---|---|
(meta-stable) "diamonds are forever" | R,I | created a tradition that expanded a mining-industry |
cigarettes placed in movie actor hands | I | helped start nicotine-addiction among tobacco-industry customers |
"king of beers" | H,I | helped start alcohol-addiction among brewing-industry customers |
guns & terror on TV | F,R,I,P | excellent stimulus to arms-industry sales |
bottled-water commercials | I | popularized water-in-plastic where high-quality tap-water was basically free |
"four-cheese" as a good thing | H | excellent stimulus to the dairy & fast-food industries |
rhetoric of mono-cultural superiority | F,A,R,I,C | politically-incorrect comedy, isolationism, and worse... |
academic self-aggrandizement | I,P | grants/publications as ends, rather than as tools to apply/refine |
and what else?
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