Monday, May 12, 2008

Monkey missions

Depending on your point of view, you might think of the videogame Grand Theft Auto IV as EITHER a bad thing for kids OR as cutting-edge information technology. Regardless a comparison of "missions" in GTA4 to the primate activities illustrated by David Attenborough in the "Social Climbers" episode of BBC's Life of Mammals might convince you that the economic success of GTA relies on the creative placement of neolithic stereotypes (and projectile weapons) into a jungle rich in modern human structures and styles.

Before being hasty and turning up your nose up at such marketing strategies, you might want to consider the universal primate-appeal of other aspects of your behavior. From competitive social hierarchy, through family loyalties and play with friends, to the enthusiasm for a good meal, our communities are built on niche structures familiar from primate communities, as well as on commitment to loftier cultural and scientific goals.

One step toward moving beyond such strategies may be to recognize the legitimate basis for their appeal. That is, moving past our neolithic limitations may be helped by recognition that we have them to begin with.

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