It's one thing to drink the kool-aid. You may not be able to help that. It's another thing to start spreading it for profit.
Aside: The "kool-aid" available on social media, which captures hearts and minds in unbalanced narratives of all sorts, is all about the idea that other people are the problem, when in fact the kool-aid itself is one of various natural processes whose "taming" will point the path to better outcomes downstream.
